Overseas sales of small household appliances in China
Recently, AliExpress announced six major trends in the shipment of domestic products in the second half of 2022. Among them, the shipment of domestic smart small appliances in the third quarter increased by 150%, which will create a "lazy economy" overseas.
Time Finance and Economics noted that after the growth of the small household appliance industry slowed down from 2020, enterprises collectively promoted their own brands to explore the sea, which is quite different from the previous OEM model. Some small household appliance enterprises whose independent brands have established themselves overseas have increased their investment in brand construction in the past two years to improve their global popularity with powerful marketing promotion.
Zhou Yuan, the agent of Chinese brand small household appliances in Germany, told Time Finance that since 2021, domestic small household appliances brands have gone to Europe collectively. At present, they are still in the survival stage, with a small market share and high operating costs. There is still a long way to go.