In the opinion of the insiders, many favorable policies, to a certain extent, reduce the consumption cost of consumers, improve the willingness to buy houses, and at the same time, have a positive significance in helping the upstream and downstream industries of real estate to boost.
As a new round of reshuffle of the household appliance industry has come to an end in the last five years, the new pattern of the entire industry competition has quietly moved towards a phased stability. In addition to the polarization pattern of "the strong will always be strong" of mainstream manufacturers, there is also a clear trend of "high-end and low-end" of mainstream consumption, the poor ability of mainstream retail channels to "serve users", and the new wave of competition of "integration and scheme" of mainstream products.
Users care about the price, pay attention to the price, and always prefer price concessions, which can "take advantage of a lot". However, users actually pay more attention to the brand and the quality, service and experience behind the brand. At present, users' attitudes towards product prices and brands continue to change dynamically, becoming the "invisible threshold" for many manufacturers to participate in competition and share grabbing in the first-line market.
Do household appliance enterprises still need large-scale production in the era of personalized demand? This is a question that many people in the industry are debating. Because, theoretically speaking, the personalized needs of users and modern mass production are paradoxes. But the reality is that without the continued expansion of the scale, the enterprise will lose its development momentum.
Recently, AliExpress announced six major trends in the shipment of domestic products in the second half of 2022. Among them, the shipment of domestic smart small appliances in the third quarter increased by 150%, which will create a "lazy economy" overseas.
All problems encountered in the process of enterprise development and transformation are, in the final analysis, human problems. In the same way, the goal and end point of the development and transformation of all home appliance enterprises are users.
Strategic planning alone is not enough. Without the support of R&D strength, no matter how good the planning is, it is just a self congratulation.