The pain of home appliance manufacturers is not that users disappear
The vast majority of household appliances are just necessities for families. In recent years, the market operation difficulties of home appliance manufacturers are not due to the disappearance of users' demand for home appliance products, but to the disappearance of many manufacturers' past business models and business means, development inertia and many dividends.
Picnic camping opens a new direction for the small appliance market
At a time when it is difficult for cross provincial tourism and outbound tourism to "go where you want to go", more consumers will place their vision of "poetry and distance" on small and beautiful short distance travel routes - how to make picnics and camping more comfortable and beautiful? How to make up for the regret of distance and space with better experience? The reporter saw that the trend of refined camping has also driven the sales of various portable small appliances. Small things that were once dispensable at home have become "necessities" to enhance the sense of outdoor leisure experience.
Home Appliances: Why is it difficult for innovative products to become popular?
Under the background of market economy, those who do not want to launch their products will become explosive products. But the reality is always hard to agree with the imagination, especially when the household appliance industry enters the mature stage dominated by personalized demand, it is difficult to see a real boom. Why?
Many favorable policies for real estate boost the household appliance consumption market
In the opinion of the insiders, many favorable policies, to a certain extent, reduce the consumption cost of consumers, improve the willingness to buy houses, and at the same time, have a positive significance in helping the upstream and downstream industries of real estate to boost.
New pattern of market competition in household appliances industry appears
As a new round of reshuffle of the household appliance industry has come to an end in the last five years, the new pattern of the entire industry competition has quietly moved towards a phased stability. In addition to the polarization pattern of "the strong will always be strong" of mainstream manufacturers, there is also a clear trend of "high-end and low-end" of mainstream consumption, the poor ability of mainstream retail channels to "serve users", and the new wave of competition of "integration and scheme" of mainstream products.
Multiple invisible thresholds appear in the upgrading channel of household appliances consumption
Users care about the price, pay attention to the price, and always prefer price concessions, which can "take advantage of a lot". However, users actually pay more attention to the brand and the quality, service and experience behind the brand. At present, users' attitudes towards product prices and brands continue to change dynamically, becoming the "invisible threshold" for many manufacturers to participate in competition and share grabbing in the first-line market.
Household appliance industry: the scale is difficult to increase in the stock development period, but there is no scale competition
Do household appliance enterprises still need large-scale production in the era of personalized demand? This is a question that many people in the industry are debating. Because, theoretically speaking, the personalized needs of users and modern mass production are paradoxes. But the reality is that without the continued expansion of the scale, the enterprise will lose its development momentum.
Overseas sales of small household appliances in China
Recently, AliExpress announced six major trends in the shipment of domestic products in the second half of 2022. Among them, the shipment of domestic smart small appliances in the third quarter increased by 150%, which will create a "lazy economy" overseas.
Why is the end point of household appliance enterprise transformation users?
All problems encountered in the process of enterprise development and transformation are, in the final analysis, human problems. In the same way, the goal and end point of the development and transformation of all home appliance enterprises are users.
The kitchen electricity industry is going to change, and many enterprises have taken the lead in layout
Strategic planning alone is not enough. Without the support of R&D strength, no matter how good the planning is, it is just a self congratulation.